Apples Use Of Social Media - 1910 Words

Question 4: Apple’s use of social media: Apple’s Presence on social media can be somewhat argued as non-existent. Looking at social networking sites we can see that this is evident. They do have a Facebook page but they are relaxed in their response to the public complaints and comments. They have a Twitter handle, @Apple, but it never posts nor does it have a profile picture yet it still has 37 thousand followers. Although Apple as a whole doesn’t engage on social networking as we can see, they do have account for their various departments and apps, such as, @AppleSupport and Apple Music on Facebook. Apple doesn’t engage with the public on social networking sites concerning issues related to the current Apple vs FBI case. The CEO of Apple, Tim Cook, has a twitter handle but also doesn’t comment or tweet on any issues. Observing other social media, Apple is quite active on Content Communities. 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